BRAND STORY, OR LETTER TO YOU FROM OLYA
forma by olya was born as a passion project for sustainability and art.
Ever since I was a child, I really loved art. It has always fascinated me how many mediums are out there, through which we can express ourselves. In 2015, I graduated from New York University with a degree in visual arts, and since then, I was searching for the ways to share my creations with the world, and start my own business.⠀
The years went by during which I worked mostly on private commissions, and I also became passionate about conscious living. Therefore, when the time came to open my own art e-shop in 2019, I wanted to put sustainability into the centre of my business. I decided to create art with love and care for our planet.
I wanted to use the most eco-friendly materials possible for my limited edition pieces, and for the packaging, and I am constantly working on improving it. Yes, sustainable business means lower profit margins, but it was never only about money for me. When I created forma by olya, I wanted to attract attention to the existing environmental issues such as pollution, deforestation, and animal welfare. I believe that if we do not act now, then it might be too late. No change is too small, and any individual can contribute. You can read more about what I do, materials I use and product journey here.
My works focus on relationships with people, places, and with one's self, everyday beautiful objects, moments, challenges and habits. For the past five years my continuous obsession is also exploring the meaning of "home" in the modern fast paced, ever changing world.
I hope you love what I create, and I cannot wait to see my pieces find new home with you!